The future of all vaccines?
Moderna’s new TV spot, “Welcome to the mRNAge,” is here to let people know that messenger RNA (mRNA) vaccines are “not just a one-trick pony“.
The latest promotional piece is a 90-second TV ad created that “artfully showcases some the possibilities mRNA has to offer”, and let’s just say, it is quite eerie:
The spot is definitely going for a vibe, and that vibe is not a “pharmaceutical video”.
Throughout the visual video, in which young children are highlighted frequently as they are describing mRNA as the “code of life”, there is only one white coat in a lab shot.
“Our mRNAge TV spot intentionally does not feel like a pharmaceutical ad,” Kate Cronin, Moderna’s chief brand officer, said in an interview.
“Our intent is to show up differently and explain what else mRNA could do — shifting the focus to a broader picture of mRNA, while building familiarity, preference and trust with Moderna.”
If someone ‘trusts’ Moderna after watching that.. well, their intuition isn’t very sound.
The new advertisement is the latest in a series of promotions run by the company.
In August, Moderna debuted “Here’s to the #Changemakers” during the US Open, featuring tennis legend and ‘equality advocate’, Billie Jean King.
In April, they launched a 30-second ad, “We’re here to change medicine,” which highlights Moderna’s business ambitions (and features much more lab shots).
Spots are airing here in Australia on broadcast TV, as well as on Moderna’s social media channels.
“The last two years have brought tremendous change for the world and for Moderna. We knew that as we scaled, we needed to prioritise taking our brand to the next level,” said Cronin.
Yes, flashy advertisements and positive press to attempt to take away from the controversy that has surrounded Moderna, including recently being grilled by senators for COVID-19 vaccination lies:
Moderna are also currently facing legal action by one Victorian MP, who is alleging genetically-modified organisms (GMOs) can found in the vaccines — which were not picked up by the national regulator.
Yes, Moderna pushes forward in a desperate attempt to save face with the public, pumping tens of millions of dollars into TV ad propaganda.
Given just how prominent mRNA vaccines are tipped to be moving forward in the future of society, Moderna won’t want to miss out on the coming rounds of billions that are set to be made.
THE FUTURE OF JABS
Moderna, once a clinical-stage biotech, burst onto the commercial scene in 2020 when it supplied one of the big three COVID-19 vaccines and was one of the first to ever use mRNA tech for an approved vaccine.
And, in just a matter of years, this obscure tech goes from being used for the first time to now being tipped to be used for everything else moving forward.
Moderna is one of the main companies leading this new ‘revolution’.
The company currently has in the pipeline a plan that also includes mRNA work on HIV and various cancers, and has the cash to do it, making $19.3 billion last year predominately from its COVID shots.
What a better place to expand this vision than Australia, the “go-to destination for clinical trials“.
We all remember Moderna last year announcing the construction of a new state-of-the-art mRNA manufacturing facility to be based in Melbourne, which will act as the central hub for their products:
But Moderna will have stiff competition from other vaccine manufacturers and governments alike, who are all looking to cash in’ on the next wave of vaccines for society. This included the QLD government:
CSL, a group that knowingly released millions of contaminated polio vaccines to the Australian public in the 1960s, will also look to being mRNA flu vaccines to Australia:
The flu has become a major focus of the mRNA tech community, with the U.S. National Institutes of Health (NIH) currently undertaking trials for a “universal” vaccine.
And it’s not just humans that are set to ‘benefit’ from the technology, either. We know that they want mRNA vaccines to replace traditional vaccines for Australian livestock as well:
So, it is no wonder Moderna are popping up on our screens yet again despite the ‘pandemic’ being a distant (but unforgettable) memory in most people’s minds.
They are just getting started, and want to be ‘head of the pack’ amidst a new wave of mRNA jabs.
And with pandemic treaties looming, who knows what may be waiting for us around the corner.
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