Fighting the ‘evolving threat’.
‘BE AN EVERYDAY HERO’
It has been announced that Pfizer has partnered with Marvel to create a comic book to urge people to get their COVID booster vaccines and be an “everyday hero”.
The plot of the new comic centres around a grandfather waiting for his jab at a clinic that comes under attack by the Avengers villain Ultron.
Ultron — a maniacal robot that constantly evolves and comes back stronger — is used to represent COVID, which is ‘constantly mutating into new strains’.
Captain America soon arrives at the scene and is pushed to the brink of defeat, before Iron Man — who is supposed to represent Pfizer’s new jab — arrives with a brand-new cannon that blasts Ultron into the sky.
(Creative, I know..)
The grandfather tells the reader that even superheroes have to keep ‘adapting’ to fight off Ultron — a reference to the ‘updated’ vaccines.
The comic ends with the grandpa smiling after receiving his updated booster vaccine, with the Avengers in the background being cheered by crowds
The comic be viewed online on the Marvel website. It is not clear how much Pfizer paid for the promotion.
Pfizer said the comic book has been released to encourage people to ‘protect themselves’ by ‘staying up to date’ with their COVID jabs.
The PR stunt comes amid a sluggish autumn jab rollout that has seen less than one in 20 eligible Americans receive their Omicron-specific shot.
That is, just 7.6 million out of 215 million eligible people having got the jab.
Controversy was sparked over the COVID vaccine drive when the Food and Drug Administration (FDA) extended eligibility to children who are six months old.
This is mirrored at home, for which the jab rollout has seen a fifth of vaccine supplies thrown in the bin.
Yet another instalment in a long history of Marvel’s attempting to push establishment messages on the public, both during the pandemic period and before it.
MARVEL: THE PROPAGANDA MACHINE
This isn’t the first time Marvel has helped promote vaccine awareness, as they teamed up with SOMOS to distribute 20,000 comics for vaccine awareness in 2021.
They also ‘honoured’ the nurses that have been ‘working to save lives’ during the pandemic period.
I haven’t read the story, but hopefully they included scenes showing the nurses making TikTok videos!
Marvel’s history of manipulating perceptions goes back much longer than the corona period.
The most notable example being the Cold War Soviet-demonising machine, Captain America (who is part of the Avengers cast in this new comic strip).
Nine months after Captain America’s first appearance, the United States entered the war.
While superhero rivals Batman and Superman mostly stayed home, Captain America was plunged into battle in Europe and the Pacific.
Stories of fanciful Nazi invasions reinforced the real sense of insecurity that accompanied the war, while stereotyped depictions of Japanese enemies mirrored the dehumanizing propaganda used by allies.
These dynamic adventures made Captain America an unofficial part of the war effort.
His winged visage enlivened patriotic calls for children to collect scrap metal and buy war bonds. Fans could join the Sentinels of Liberty, whose card featured a saluting Cap alongside a set of principles that pledged members to honour God, the constitution, and ‘their duties’ as citizens.
Captain America Comics continued to be published until 1949, but post-war sales faltered without a real-world conflict to give the character weight.
Thankfully, the Golden Age of Hollywood was not far around the corner, for which movies could be made.
A multi-million-dollar PR machine that continues to this day, shown clearly with Marvel’s latest mainstream promotional story set for 2024 — Captain America: New World Order.
I’m sure that’s just a ‘coincidence’.
The man behind Marvel, as we know, was Stan Lee.
Before the rise of Captain America, Stan Lee had an interesting role in producing actual World War II ‘documentaries’ of the 40s, as a part of an select and secretive group inside of the U.S. Military.
Recognised for his prior talents with Marvel, after this stop during WWII, he then began to flourish.
The more you know.
This new Pfizer collaboration is just the latest instalment in a long-history of Marvel programming.
Ironic considering the actual names of so-called variants like ‘Omicron’ sounding like comic characters themselves. It almost solidifies the mythological nature of the COVID narrative.
Low-thinking entertainment for low-thinking masses.
Get boosted, Avengers fans!
Be a real hero, just like the comic says!
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