How Central Groups Determine Consumer Value 🎬

Money, power, and control.

Card grading is the latest industry rocked by scandal.
Photo: SIO

Who is the authority on what something is ‘worth’?

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The world of card collecting has recently been rocked with grading scandals inside the walls of the centralised authority on the topic, with controversial re-grade stories, suspicious sales, and a growing marketplace now filled with widespread distrust.

Much like we have witnessed with the diamond industry, luxury clothing brands, pop culture trends, and more – the very nature of ‘value’ itself is a mass illusion, with the perceptions of millions shaped by a select few to keep the consumer hamster wheel turning.

In this video, Ethan takes a look at The Value Hoax, including PSA controversies and consumer backlash, Logan Paul and the inflation of ‘worth’, centralised management authorities and determination of quality, how ‘meaning’ is different to each person, Baudrillardian value systems, and more.

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In the 1950s, after almost 100 years of fierce opposition, the practice of vaccination transformed into a symbol of post-war modernism and civic pride, particularly after the rollout of the polio jab.

A calculated campaign of celebrity influence, with a goal to engineer the youth, was undertaken – with teens helping to make vaccines socially accepted by lining up at schools and community clinics.

In this video, Ethan takes a look at the story of how vaccines were finally normalised with the masses, including the history of opposition, early campaigns to sway anti-jab sentiment, the birth of television and rise of celebrity culture, the March for Dimes organisation and polio teen influence agenda, the eventual decline of Hollywood, ‘Disease X’ and the future road ahead, and more.

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