The mass media influences collective perception of society in a variety of ways, including the extent to which the content is appealing, the degree to which information channels are accessible and desirable, and the amount of social conflict and diversity there is in a community.
Since the beginning of the communications industry, the mainstream establishment has used this scope of influence as a primary driving factor to distort reality and replace it with a simulated representation – all developed and controlled by a small group of organisations and families.